A Penny for a Free Ride :: Beyond the Driving Test
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Win a $100K College Scholarship!
Awarded by Michelin North America, Inc. to one lucky U.S. college-bound teen.

Why is Michelin giving away a full ride for college?

Tires need pressure, not teens...especially as they deliberate their future. We want teens and their families to stay safe on the road, and vehicle crashes are the [1] No. 1 killer of teens in America. Too many accidents are related to tire issues such as worn treads and over- or under-inflated tires, and checking for safe tires is easy if you have a penny and a tire pressure gauge. So why not check them and score a free ride to college in the process?

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The prize

The Prize

Michelin will select one lucky winner to receive a $100K college scholarship to help cover tuition and supplies.

Details and Qualifiers

How To Enter

Tag us @MichelinUSA and #PennyForAFreeRide on Instagram, Twitter or Facebook while taking the "Penny Tread Test" or checking your tire pressure and we'll enter you for the chance to win your own free ride to college!
#PennyForAFreeRide
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In Correct
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Also, start sharing our posts for some extra "fun money"!

Every time someone submits a #PennyForAFreeRide post on social media, we'll contribute a penny to the "pocket change" fund which will provide the grand prize winner with some extra pocket change for school...because we all could use a little "fun money".
Tires Background sketch

About Beyond the Driving Test

We want teens and their families to stay safe on the road, and we're committed to improving tire safety education - one penny at a time. Automobile crashes are the [1] No. 1 killer of teens in the U.S. What's more, of the 2.2 million U.S. crashes each year, nearly 300,000 involve teen drivers and are related to tire issues such as worn tread and over- or under-inflated tires, according to analysis by the [2] National Highway Traffic Safety Administration. To address this serious threat to the nation's youngest drivers, Michelin is expanding its Beyond the Driving Test program. Michelin wants teens to take action by checking their pressure and tread depth regularly - two life-saving measures that are simple and easy to do.

About Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America, Inc. employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada.