Last Year's #StreetTreadContest
Michelin selected 100 teen drivers to receive exclusive, limited-edition Vans sneakers.
Automobile Accidents are the No. 1 Killer of Teens in America
All 50 States by 2020
Our goal is for all 50 states to include comprehensive tire safety information in their training materials for new drivers by 2020 as a result of working with key road safety influencers and organizations.
Solidify Michelin’s commitment to road safety in the U.S. and remind consumers of the importance of tires through activations that target parents and their teen drivers.
Education to Action
Encourage action by asking teens to check air pressure and tread depth on their tires.
When it comes to road safety, you can't control the other drivers or road conditions, but one thing you can control is proper maintenance of your vehicle and tires. To help you remember what to check and when, Michelin and FIA have put together five simple tips to help you stay safe on the road.
About 3,500 people are killed in roadway crashes every day around the world. Crashes are the No. 1 killer for young people who are 15 to 29 years old. Michelin has joined FIA in support of 10 Golden Rules for Road Safety, which are promoted by world-famous ambassadors in the #3500Lives campaign. READ MORE
Whether you are the driver or a passenger, fasten your seat belt.
The rules on the highway are there to protect us and other road users. Make sure you follow them.
For your own safety and the safety of others, keep to the speed limit.
Do not drive under the influence of alcohol or any other substances.
Make sure children are in the appropriate child seats when you travel in your car.
Do not use your phone while driving.
Stop to rest if you are sleepy or tired.
Always wear a helmet when riding a two-wheel vehicle.
Consider other road users when you're driving.
Regularly check your tires for wear and correct inflation, including the spare.